The Perfect Gen-Z Makeup Kit: Essentials for a Fresh and Flawless Look

Whether you're a makeup novice or a budding beauty guru, here’s a list of must-have products that perfectly cater to the Gen-Z aesthetic.

When it comes to makeup, Gen-Z values affordability, versatility, and products that enhance their natural beauty while allowing creative freedom. Whether you’re a makeup novice or a budding beauty guru, here’s a list of must-have products that perfectly cater to the Gen-Z aesthetic.

MARS Cosmetics Matte Lipsticks Box | Set of 3

This set of three matte lipsticks is an absolute steal for Gen-Z. Affordable yet high-quality, these lipsticks provide various shades perfect for any occasion. Each box is color-coded with lipsticks that glide on smoothly with a creamy formula and dry down to a matte finish. The one-swipe pigmentation ensures a vibrant look with minimal effort.

The Body Shop Freestyle Multi-Tasking Colour

This multi-tasking color crème is perfect for those who love experimenting with their look. It offers buildable pigments that can be used on lips, cheeks, and eyes, available in both matte and shimmer finishes. Infused with Community Fair Trade organic virgin coconut oil, it moisturizes while providing a non-sticky, lightweight feel.

Swiss Beauty Eye Sparkle Sketch Liner

This eyeliner is essential for those who love a bit of sparkle in their makeup routine. With its fine-tip applicator, it allows for precision whether you want a subtle line or a bold look. The formula is quick-drying, smudge-proof, and waterproof, ensuring all-day wear without the need for touch-ups.

Insight Pore Minimizer Primer

A great dupe for the more expensive Benefit Cosmetics The POREfessional Pore Primer, this primer from Insight creates a smooth base for makeup. It minimizes the appearance of pores and fine lines, ensuring your makeup goes on flawlessly and lasts longer. Its lightweight, gel formula makes it comfortable for all-day wear.

SUGAR Goddess Of Flawless BB Cream

For a natural, ‘no-makeup’ makeup look, the SUGAR Goddess Of Flawless BB Cream is a game-changer. This medium coverage BB cream evens out skin tone, provides sun protection, and leaves a matte finish. Its lightweight, mousse texture blends effortlessly and stays non-cakey throughout the day.